Case 1
Murger Han Marketing & Social Media Service
Client
Murger Han, an authentic Shaanxi cuisine brand with multiple branches across London, aiming to stand out in the local competitive catering market and optimize cross-branch operations.
Client Challenges
Murger Han suffered from unfocused product positioning, inconsistent food quality and low operational efficiency due to decentralized kitchen management, as well as weak brand awareness and lack of professional digital marketing in London.
Our Customized Marketing Strategy Service
Tiancheng AD&Communication Ltd provided targeted marketing strategy consulting for the brand:
1. Core Product Refinement: Advised Murger Han to focus on 4 signature dishes – pork/roast duck murgers, Biangbiang Noodles, spicy lamb/beef noodles, and Xi’an Cold Noodles, shaping distinct brand identity.
2. Operational Optimization: Recommended building a central kitchen to streamline kitchen processes, unify food quality standards, cut costs and support all London branches efficiently.
Service Upgrade & Social Media Management Success
The remarkable strategy results won full client trust, prompting Murger Han to sign our retainer social media account development and management service.
Our social media team delivered full-cycle services: optimized social media platform branding, created localized food-focused content (dish showcases, Shaanxi food culture stories, promotions), managed online community engagement, and conducted data-driven strategy optimization. We helped the brand rapidly boost online exposure, grow follower groups and convert online traffic into in-store diners.
Project Outcomes
- Clear brand positioning with high customer recognition for signature Shaanxi dishes
- Standardized cross-branch operations and improved kitchen efficiency via central kitchen
- Substantial online brand growth and steady growth of store passenger flow
- Long-term stable cooperative partnership between both parties
About Tiancheng AD&Communication Ltd
We focus on providing integrated, result-oriented marketing solutions for catering brands, helping brands achieve operational optimization and sustainable market growth.